Join Daniel Cherry III, CMO, Activision Blizzard Esports Leagues, and Johanna Faries, Head of Call of Duty Esports, Activision Blizzard Esports Leagues, on the Terrace Stage for this session.
The rapid establishment of esports as a booming industry has led to millions of dollars of investments by non-gaming industry monoliths eager to connect with the lucrative, but difficult to reach, 18-34 tech savvy and highly social audience. With brands from Disney to Coca-Cola getting in on the game, the global esports economy will exceed a billion dollars for the first time in 2019, and is on track for continued growth in the years ahead.
In this epic world of immersive competitive entertainment, how can you unlock the spirit of competition and build a community of fandom? Gain insight in the global trends affecting media rights, sponsorship, advertising, fan engagement and more.